ADESA (adesa.com) "North America's premier vehicle auction operator" is a major player in the way that vehicles are bought and sold. Their booth at the NADA 2014 Convention & Expo needed a video that could loop throughout the day and offer information about events and services to passers-by. The purpose was also to draw people in and catch their attention in such a busy environment. My goal was to create a kind of 'motion billboard' that was buzzing with activity.
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