Sometimes in my line of work, a client directly requests privacy for confidential information. That's not a problem (it does happen from time to time) but it does make it more difficult to be able to share what I'm working on with the world.
But then there's an idea.
We could create a fake company with fake products and a fake brand, and that way still show off work that we've done without compromising confidentiality in any way.
We ended up designing an entirely new brand package. This company would be a crazily unrealistic one, which would ship for thousands of dollars completely impractical coffee mugs. Well, that is except for the mug called the "Practical Pete". That one is nothing if not practical.
It was fun to create the 3D models of the coffee mugs, write customer reviews, and eventually a full Motion Graphics animated video showing off the App. My favorite review was the praise that Ingrid Mustard gave of the Marvelous Mini Mug, which she said was the perfect size for a coffee-loving rodent.
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